In today’s competitive world, it is important to have an eye-catching package design. But what do you need to know before you get started? This article will share five hacks to help you create a memorable and attractive packaging design for your product.
Hack #01: Use Your Product to Guide the Package Design
After launching your product, you should ask yourself one question before executing any packaging ideas. What are my customers going to do with this? If it’s a spray bottle filled with liquid soap, then chances are they’re going to dispense some into their hands and wash them. If this is the case, then your package should be designed so that it’s easy for customers to access and use their product conveniently. The best type of packaging design will optimize customer experience instead of having the focus on aesthetics only.
Hack #02: Be Creative with Your Packaging
You can apply many creative packaging ideas to your product. If it’s food, then you have the option of using wooden crates or tin buckets to package them to give off an artisanal vibe. It doesn’t mean that every single type of product must use every type of container. You can always be creative by looking into different types of packaging that are related to your product. For example, if you’re selling honey jars, the best option is to use glass containers with metal lids (similar to Jif peanut butter) instead of plastic bottles or paper bags because bees make honey in hives. Kraft paper bags wholesale are a great choice for market stalls with only a few types of food products to sell. There are many options available so let your creativity shine!
Hack #03: Don’t Forget About Your Branding
It’s easy to get carried away by creating a beautiful design, but don’t forget your branding. Give careful consideration as to how the packaging can help strengthen and supplement brand identity. If you’re selling tee shirts, then it makes sense that the packaging color should be the same as your tee shirt. If you have a red logo, it’s recommended to use colors such as yellow or orange for packaging design).
Hack #04: Make the Most of Limited Space
The most common type of packaging design has a rectangular or square shape with straight edges. But there are many other types, such as circular, cylindrical and triangular shapes which you can also use to make your product stand out from others in the market. You don’t always need to have a container that is shaped like the product itself. One way to stand out from your competitors is by designing a unique package design, even if it’s unorthodox or unconventional.
Hack #05: Create an Emotional Response
When designing packaging, you should always try to create an emotional response. The best way is by using bright colors because they’re emotionally stimulating (the color red can make people feel warm). You also need to consider the messaging on your product’s box or container like this: “If you love nature, then our natural products are for you.” Creating an emotional response through your design will make it easier for customers to remember the product.
We hope these five hacks have given you some new ideas for creating a memorable and attractive packaging design for your product. If not, don’t worry! There are many other ways to go about this process that we didn’t cover in this blog post. Please get started by searching the web or asking friends what they think would make an excellent package design for your invention–you never know where their creativity may lead you when it comes to designing something with staying power. Packaging paper manufacturers can also help you get started with a creative design of your own. Incorporate these ideas into your product’s prototype and see if it makes a difference in sales! Good luck!